Join the National Consumer Panel and take surveys on products you buy to earn points, which are redeemable for electronics, household items, jewelry, toys, gift cards, and more!

What is the National Consumer Panel?

The National Consumer Panel (NCP) is a market research panel that focuses on measuring consumer attitudes and behavior. The panel is made up of people just like you, whose opinions help manufacturers and retailers make decisions on what products to develop or improve and sell in the market.  NCP is a joint venture between the two leading consumer insights providers in the United States  – Nielsen and IRi. It represents a “mini USA” – a diverse cross-section of consumers from all over the country.